The Brief: To create a logo for a company dealing in profiling and expanding environmentally friendly practices worldwide.
The Design Process
* Sketches were made during the brainstorming process.
* A leaf image was developed.
* A circle was drawn.
* The leaf was replicated several times and each was reduced or enlarged as the pieces were fitted together using the circle as a guide as I neared the edges.
* The guide circle was erased and the green leaves were coloured into "regions". with the gray leaves representing the sea and non-green areas of the planet.
* Simple, attractive sans serif type was applied with bold treatment given to "bio" for emphasis after dividing and kerning.
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