Case Study: To develop a unique mark for a market research company featuring reference to an owl.
The Design process:
* Sketches were made to brainstorm a rough concept.
* A circle was drawn with a bold outline
* A circle was placed inside to stand for the pupil.
* A quarter section of the pupil circle was removed to depict a pie chart to give reference to market research data.
* The whole image was replicated and laid on top of the right outline of the existing eye.
* A larger circle was placed on top of the left eye and made transparent to view the image in the layer beneath and a section of the circle was cut to deduct from the right eye. The same process was applied for the left eye. This method gives flow and the impression of a mobius strip - which might signify ongoing market analysis.
* Once the concept was in place and confirmed to me pleasing to the eye, the right eye was deleted and the left was replicated and flipped twice. This ensured that each side of the image was even with the same width gaps.
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