The Brief: To develop a logo / business identity for a music store.
The Design Process:
* A sketch was formed during the brainstorming process.
* A variety of fonts were selected and whittled down to a narrow font which subtly represented the curves of a typical electric guitar.
* Type was divided and kerned.
* A "tagline" was added after whittling down to an appropriate sans serif font.
* The electric guitar body (Gibson Les Paul) was traced from a source image with pickups, volume / tuning pots and selector switch highlighted.
* The "h" was divided into parts and the stem was extended downwards and upwards to represents the length of the guitar neck.
* The body of the guitar was applied to the bottom of the "h" stem and machine heads were added to the top of the "h" stem.
Additional Comments:
The first design featured a Gibson Les Paul guitar head but the peak of the "h" stem worked much better as it fitted with a typical rock guitar design and naturally flowed with the font style.
This logo was awarded Logo of the Day today (on 03/08/10).
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