The Brief: Develop an identity for a company who specialize in broadcasting 91 second film / movie reviews on radio.
The Design Process:
* Type was swapped, rotated and flipped until a projector-like shape suddenly took form.
* The two characters were joined and the shape was sealed at the bottom (left in logo) to portray the projector funnel.
* Clean sans type was used for the full company name beneath and a wide kern was employed to let the logo breathe and emphasize the mark.
Additional Notes:
The idea came about whilst analyzing type shapes to try and tie them in with film. Fortunately a solution jumped out at me instantaneously after selecting this particular typeface.
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