The Brief: To design a logo for a pet store featuring a cat with a hand drawn appearance.
The Design Process:
* Rough sketches were made using pictures of cats as source material.
* A custom brush was created with a pinch at either end.
* Individual strokes were made with the brush to create the rough outline of the cat.
* The pen tool was used to develop "strokes" with greater precision.
* The stroke pieces were re-arranged slightly and resized until the cats body looked pleasing to the eye.
* The cats eyes, nose and mouth was drawn with the same brush with each element re-arranged several times to experiment with different facial expressions which ultimately dictated the feel of the overall logo.
* The cat was coloured with a watercolour brush with subtle colour detailed added to eyes, ears and body.
* Shadow elements were added
* A ball of wool and extended "arm" was drawn and coloured.
*Type was traced and kerned. The tittle of the "i" was erased to be replaced with the ball of wool and "TM" was added.
Additional Comments:
The ball of wool standing for the tittle of the "i" was a concept which came about near the end of the project. It was too nice an idea to leave unexplored. The cats body was adusted slightly and the cats "arm" was added. The overall idea was for it to appear that the cat was placing the wool in position or playfully pulling it away.
This logo was created with a mouse.
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